In today’s fast-moving digital economy, companies need a constant supply of high-quality creative content for advertising, websites, social media, presentations, branding, video, and other marketing channels. Building a large in-house creative department can be expensive and time-consuming, while relying on multiple freelancers or traditional agencies can create coordination problems. Superside is designed to address this challenge by providing businesses with access to a global creative team supported by artificial intelligence and a dedicated technology platform.
Superside describes itself as an AI-first creative partner rather than a conventional agency or freelance marketplace. Its model combines human creative professionals with AI-powered workflows, project management technology, and a subscription-based service. The company works primarily with in-house marketing and creative teams that need to increase their capacity without hiring a large number of additional employees.
What Is Super side?
Superside is a global creative services company founded in 2015, originally under the name Konsus. The company later rebranded as Superside in 2019. Its business model focuses on giving organizations access to dedicated creative specialists who can work as an extension of their existing teams. Y Combinator lists Superside as a Winter 2016 company and identifies Fredrik Thomassen as its founder and CEO.
The company provides creative support across numerous areas, including advertising, branding, social media content, presentations, video, motion design, web design, copywriting, illustration, and other specialized services. Rather than requiring a business to hire separate vendors for every project, Superside aims to provide many of these capabilities through one ongoing relationship and platform. Its current website says it supports hundreds of major global brands.
How Superside Works
The basic Superside model is built around a subscription-based creative service. Customers receive access to a dedicated team and can use their creative budget for different types of projects according to their needs. This approach is intended to provide more flexibility than hiring permanent staff for every possible creative specialty.
According to Superside’s current help documentation, a typical customer team includes an Account Manager, Project Manager, Creative Lead, and various creatives and specialists. The team gradually becomes familiar with the customer’s brand, preferences, and working processes, which can make future projects easier to coordinate.
This structure can be useful for businesses whose creative requirements change from month to month. For example, a company might need social media graphics during one period, a large advertising campaign later, and website or video assets afterward. Instead of maintaining separate teams for each requirement, Superside allows customers to shift their creative needs within its broader service model.
Superspace and Brand Brain
One of Superside’s major technology components is Superspace, its creative management platform. The platform is designed to bring briefs, feedback, reviews, project information, brand knowledge, and delivery into one workspace. This can reduce the need to manage creative projects across numerous disconnected tools.
Superspace also includes a system called Brand Brain. Superside describes Brand Brain as a form of built-in brand intelligence that stores brand guidelines, preferences, decisions, and previous feedback. The idea is that this accumulated information can help creative teams maintain consistency across projects instead of repeatedly starting with the same basic brand instructions.
Creative Services Offered by Superside
Superside covers a broad range of creative requirements. Its services include ad creative, social media content, video production, motion design, branding, web design, presentations, copywriting, illustration, and design systems, among other capabilities. The company says its services can support both everyday production work and larger strategic campaigns.
Its web design offering, for example, combines strategy, UX research, wireframing, responsive design, high-fidelity interfaces, landing pages, conversion optimization, copy, and motion. This illustrates how the company attempts to combine different creative disciplines instead of treating design as a single isolated service.
The company’s enterprise offering also includes specialized areas such as product design, 3D, AR, audio, video editing, creative strategy, and AI-related services. The exact services available to a customer depend on its engagement and requirements.
Superside and Artificial Intelligence
AI has become a central part of Superside’s current strategy. The company describes itself as human-led and AI-native, meaning that AI is intended to increase the speed and capabilities of professional creatives rather than completely replace them. Superside says human creative professionals remain responsible for ideas, quality, and strategic decisions while AI assists with production and workflow efficiency.
The company reports that it has embedded numerous AI workflows into areas such as briefing, production, and quality assurance. It also says that more than 90% of its creatives are AI-certified. These are company-reported figures, so they should be understood as Superside’s own description of its operations rather than an independent industry measurement.
Superside has also developed AI-focused products and services beyond basic content generation. Its Superads platform is designed around creative analytics, while its consulting offering helps organizations develop AI strategies, train teams, and implement customized AI solutions for marketing and creative operations.
Who Uses Superside?
Superside primarily targets enterprise, mid-market, and high-growth companies with significant creative requirements. These organizations may already have internal marketing or design teams but need additional capacity to handle growing workloads.
The company publicly showcases work associated with brands including Colgate-Palmolive, Grubhub, Figma, Microsoft, Reddit, Amazon Pharmacy, Wilson, and Pernod Ricard. These examples demonstrate the range of industries and creative projects the company says it supports.
For a growing company, the appeal can be the ability to obtain specialized creative support without immediately adding permanent employees for every discipline. For a large organization, the service can potentially provide additional production capacity when internal teams are dealing with multiple campaigns or deadlines.
Superside’s Global and Remote Model
Superside operates with a distributed workforce rather than depending on a conventional office-based creative agency structure. The company’s official information emphasizes its remote-first model and global creative talent network.
A global workforce can give businesses access to specialists from different markets and backgrounds. It can also make it easier to provide support across different time zones. However, working with a distributed creative team still requires clear briefs, feedback, brand guidelines, and project management. Technology such as Superspace is therefore an important part of the company’s overall proposition.
Superside Pricing and Subscription Model
Superside does not present one simple universal price for every customer. Its current enterprise information describes a subscription structure that includes a monthly creative budget along with a software fee. The company says the software component covers access to Superspace and related technology, while the creative budget is used for project work and services.
Because creative requirements vary substantially between companies, the final cost can depend on factors such as workload, services, project complexity, and the level of support required. Businesses considering Superside generally need to discuss their requirements with the company to receive pricing appropriate to their engagement.
Benefits and Potential Considerations
One potential benefit of Superside is flexibility. Companies can access multiple creative disciplines without individually recruiting designers, video specialists, copywriters, strategists, and other professionals. A dedicated team can also become more familiar with a company’s brand over time.
Another potential advantage is the integration of human talent with AI-enabled workflows. For companies producing large volumes of creative content, automation and centralized project management may help reduce repetitive work and coordination overhead. Superside itself reports significant efficiency and return-on-investment figures, including claims based on a Forrester Total Economic Impact study; those figures are best considered in the context of the specific methodology and customer population behind the study.
At the same time, Superside may not be necessary for every business. Smaller companies with occasional design requirements might prefer individual freelancers or smaller specialized providers. Organizations with very specific creative processes may also need to determine whether an external subscription model fits their workflow, budget, and level of internal control.
The Future of Superside
Superside’s recent direction shows a clear focus on the combination of creative expertise, AI, and enterprise technology. The company has continued developing Superspace, Brand Brain, AI workflows, AI consulting, and creative analytics. Its strategy reflects a broader change in the creative industry, where companies increasingly use AI to accelerate production while retaining human oversight for strategy, originality, brand decisions, and quality.
As businesses produce more content across more channels, the demand for scalable creative operations is likely to remain significant. Superside’s approach is therefore centered on becoming an extension of an organization’s creative department rather than simply selling individual design projects.
Conclusion
Superside has developed from a company originally known as Konsus into a global creative services business focused on combining professional talent with AI-powered technology. Its subscription model gives companies access to a broad range of creative capabilities, while Superspace and Brand Brain are designed to organize projects and preserve brand knowledge.
The company’s current positioning is strongly centered on AI-first creative production, but human professionals remain an important part of its model. For businesses that need ongoing, scalable creative support across multiple formats, Superside offers a structured alternative to managing numerous freelancers or traditional agencies. Its continued investment in AI, creative technology, and global talent will be central to how the company develops in the evolving creative-services market.