In today’s digital business environment, companies need a constant flow of high-quality creative content. From advertisements and social media graphics to videos, websites, presentations, branding, and product experiences, creative teams are expected to produce more work across more channels than ever before. Superside has built its business around this growing demand, offering companies access to global creative talent through a subscription-based model supported by technology and artificial intelligence.
Superside is positioned differently from a traditional advertising agency or a conventional freelance marketplace. The company describes itself as a creative partner that combines dedicated creative professionals, AI-powered workflows, and a centralized platform. Its services are designed particularly for businesses that need creative production at scale without continually expanding their internal teams.
What Is Superside?
Superside is a global creative services company that provides businesses with access to designers, creative directors, copywriters, video specialists, strategists, and other creative professionals. The company originally launched in 2015 under the name Konsus before rebranding as Superside in 2019 and focusing more specifically on creative and design services.
The basic idea behind Superside is relatively straightforward: instead of hiring multiple specialists internally or working with different agencies for individual projects, a business can use one creative partner for a wide variety of needs. The company says its model gives customers access to dedicated teams that can scale according to project requirements.
This approach is particularly relevant for marketing and enterprise teams that regularly need new creative assets. Rather than treating every project as an entirely separate agency engagement, Superside aims to become an extension of an existing in-house team.
The History and Growth of Superside
Superside’s story began in 2015 in Oslo, Norway, when it was founded as Konsus. The original business focused on connecting companies with vetted remote professionals for business and creative work. According to the company’s published history, Konsus joined Y Combinator’s Winter 2016 batch and subsequently raised seed funding.
In 2019, the company changed its name from Konsus to Superside. The rebrand reflected a more focused strategy around creative services, including areas such as UI and interaction design and motion graphics. TechCrunch reported at the time that the newly renamed company had raised $3.5 million.
A major funding milestone followed in December 2021, when Superside announced a $30 million Series A round co-led by Prosus Ventures and Lugard Road Capital, with participation from existing investors.
Over time, the company’s focus has expanded from design outsourcing toward a broader creative operating model involving technology, AI, and enterprise creative workflows.
What Services Does Superside Offer?
One of the main attractions of Superside is the breadth of creative services available. Its offerings include traditional graphic design as well as more specialized forms of creative production.
Businesses can use Superside for advertising creative, social media assets, video production, motion design, branding, presentations, web design, landing pages, copywriting, and more. The company also offers specialized services involving 3D and augmented reality.
Web design is another important part of its service portfolio. Superside says its web teams can handle UX research, wireframes, responsive design, high-fidelity interfaces, landing pages, conversion optimization, design systems, and UX/UI audits.
For companies running frequent marketing campaigns, this broad service range can reduce the need to coordinate several specialized vendors. A single creative partner can potentially handle multiple parts of a campaign while maintaining consistent branding and messaging.
How the Superside Subscription Model Works
Superside uses a subscription-based approach rather than relying entirely on individual project pricing. The exact arrangement can depend on the customer’s creative requirements, service mix, and scale. The company says larger and more complex customers can receive customized plans.
A major part of the model is the use of a dedicated creative team. Instead of simply sending a task to an unknown freelancer, customers work with professionals who become familiar with their brand and requirements over time.
This can be useful for organizations with ongoing creative demand. For example, a company might require advertising graphics one week, presentation design the next week, and video or landing-page support shortly afterward. The subscription model is intended to provide flexibility across these changing needs.
AI and the Superside Creative Model
Artificial intelligence has become an increasingly important part of Superside’s business strategy. The company describes itself as AI-first, but emphasizes that human creative professionals remain responsible for ideas, quality, strategy, and creative direction.
Superside says AI is integrated into different stages of its creative workflow, including briefing, production, quality assurance, and optimization. Its enterprise offering also includes Brand Brain, a system designed to retain brand information, preferences, past feedback, and other context that can help maintain consistency across creative projects.
The company reports that more than 90% of its creative team is AI-certified and that it has delivered thousands of AI-powered projects. These are company-reported figures, so they should be understood as Superside’s own measurements rather than independent industry assessments.
The larger idea is that AI is used to increase production efficiency while professional creatives remain involved in decision-making and execution.
Superspace: Managing Creative Work in One Place
Superside also provides a technology platform called Superspace, which is designed specifically around creative operations. Rather than relying on disconnected project-management systems, communication channels, and asset repositories, Superspace brings project information into one environment.
The platform includes tools for project management, budget and team controls, asset management, AI-assisted briefing, and brand intelligence. This can be particularly useful for larger organizations where dozens or hundreds of creative requests may be active at the same time.
Superside says its platform can also work alongside tools such as Jira, Asana, Monday.com, and Slack.
Why Companies Use Superside
The main reason companies consider Superside is the challenge of producing creative work at scale. Modern marketing departments may need dozens of different formats for different advertising platforms, markets, audiences, and campaigns.
Hiring an individual specialist for every capability can increase staffing and management requirements. Traditional agencies can provide broader expertise but may involve different workflows, contracts, and project structures. Freelance marketplaces provide flexibility but require businesses to identify, manage, and coordinate individual professionals.
Superside attempts to sit between these approaches by offering access to a broader creative team through one relationship. The company says it supports more than 400 global brands and operates with a worldwide creative workforce.
Its remote structure is another important feature. Superside says its team operates across 67 countries and multiple time zones, allowing projects to continue across different geographic regions.
Superside for Enterprise Creative Teams
Superside is particularly focused on enterprise customers and companies with substantial creative requirements. Its enterprise offering covers areas including advertising, video, motion, branding, web, product design, and other creative disciplines.
For an established marketing organization, the service can function as additional creative capacity. Instead of replacing the internal creative department, Superside presents itself as an extension of that team.
This distinction matters because many businesses already have brand managers, marketing directors, designers, and creative leaders. Their problem may not be a lack of expertise but a lack of available production capacity. A flexible external team can help handle additional work without requiring every increase in demand to result in permanent hiring.
Advantages and Potential Limitations
Superside’s broad creative offering can provide several potential advantages. Companies can access multiple creative disciplines through one provider, work with teams that become familiar with their brand, and use technology designed around creative workflows. Its global workforce can also support organizations operating across multiple markets and time zones.
However, the model may not be necessary for every business. A small company with only occasional design requirements could find a subscription-based creative partner more extensive than needed. Likewise, organizations with a large, fully staffed internal creative department may primarily need specialized external support rather than a broad creative subscription.
Cost is also an important consideration. Superside states that pricing is tailored according to customer needs and is provided through consultation rather than presenting one universal public price.
Therefore, businesses evaluating the service should compare their expected creative workload, existing team capabilities, turnaround requirements, and overall budget before choosing a model.
Superside and the Future of Creative Work
The rise of AI is changing how companies approach design and content production. Instead of simply replacing human creativity, newer creative models increasingly combine human expertise with automation, AI-assisted workflows, and centralized brand information.
Superside is built around this combination. Its current strategy brings together global creative professionals, AI tools, creative operations technology, and subscription-based access. The company’s recent positioning shows a clear move toward becoming a broader creative partner rather than simply a design outsourcing platform.
For businesses producing large volumes of creative content, this shift could make external creative teams more integrated into everyday marketing operations. The important question for each company is whether the additional capacity and technology justify the cost compared with hiring internally, using freelancers, or working with traditional agencies.
Frequently Asked Questions About Superside
Is Superside a design agency?
Superside describes itself as different from a traditional agency. It provides creative services through dedicated teams, technology, and a subscription-based model.
What does Superside do?
Superside provides creative services including graphic design, advertising creative, video production, motion design, branding, web design, presentations, 3D/AR work, and other creative services.
When was Superside founded?
The company was founded in 2015 under the name Konsus and later rebranded as Superside in 2019.
Who is the CEO of Superside?
Superside is led by co-founder and CEO Fredrik Thomassen.
Does Superside use AI?
Yes. Superside describes its approach as AI-first and uses AI-assisted workflows alongside human creative professionals.
How much does Superside cost?
Superside does not publish one universal price for all customers. Pricing is tailored according to factors such as service requirements, creative volume, and scale, with pricing provided after consultation.
Conclusion
Superside has evolved from a remote freelance-focused startup into a global creative services company serving businesses that need scalable design and marketing support. Its current model combines dedicated creative talent, subscription-based access, AI-powered workflows, and technology for managing creative operations.
Its wide range of services makes it relevant to companies that regularly need graphics, advertisements, video, web experiences, branding, presentations, and other creative assets. At the same time, the service is not automatically the right solution for every organization. Businesses should consider their creative volume, internal capabilities, budget, and need for specialized support before selecting a creative partner.
With its increasing emphasis on AI, global talent, and enterprise creative operations, Superside represents one example of how the traditional relationship between companies and creative service providers is changing.